Jacob Krushel
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Writing

  • January 21, 2026

    I co-founded a B2B SaaS company. Here's what I'd do differently.

    Reflections on co-founding Build Health and the lessons learned about whitespace markets, automation, pricing, growth channels, and personal redlines.

  • July 1, 2020

    Lululemon's Acquisition of Mirror

    Examining why Lululemon paid $500M for an at-home fitness startup, and what it means for the future of retail and fitness.

  • June 22, 2020

    Is an MBA worth it?

    A personal reflection on the value of business school, the real costs and benefits, and who should (and shouldn't) pursue one.

  • June 15, 2020

    Movie Theaters and Covid-19

    How the pandemic is accelerating changes in movie distribution and what it means for the future of theatrical exhibition.

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© 2025 Jacob Krushel